Introduction of a world player in high-quality food supplements
In this story, we highlight the background of Beyuna, a fast-growing Dutch company that develops superior nutritional supplements from scientific proven ingredients. An organisation that contributes to preventive health and healthy living from its own ideas and values, together with high quality products.
Position in fast-growing market for wellness and health
The wellness industry and the health market are the fastest growing markets in the world. Compared to 10 years ago, people are now much more concerned about their health. Smoking has dramatically reduced and consumers are increasingly using organic products and additional supplements. People with a healthy lifestyle are more productive and less likely to become sick. Being healthy means that people are capable of physically and mentally functioning well for themselves and for society.
The founders of Beyuna, Paul Gebbink and Lucas IJsbrandy, have been working together since 1987. From his background as a physiotherapist, Paul Gebbink had a strong interest in supplements. His practice was visited by many top athletes with questions about nutrition and supplements. Paul has subsequently focused completely, along with international bodies, on the development of supplements from natural ingredients.
Start of a Dutch network company
The cooperation was increasingly intensive. It led to the idea to found a Dutch network company in high-quality nutritional supplements with the goal of finding the best ingredients for products that provide significant health benefits for individual consumers. This was the mutual mission of Paul and Lucas and consequently Beyuna was thus founded from a clear philosophy.
Our mission has a clear goal
Our mission has a clear goal. We want to improve the wellbeing of people by developing products that really contribute to living a healthy and financially independent life. The name Beyuna derives from Yuna, which means ‘powerful’ in Japanese. This is what we are pursuing: people decisively pursuing a healthy life based on their own power, energy and responsibility.